You relinquish control Suppose you are in a complex market and you do not want to be visible on every search query, then you probably want to have more control and control the buttons yourself. If you choose AAR, you have less control. 2. You do not agree with the recommendations Before you start with the SEA campaigns, you have devised a certain strategy. It is possible that the recommendations that are implemented do not match the strategy at all.
That would be a shame if the campaigns were evaluated later and assessed accordingly. 3. Extra check needed to check recommendations You can undo the automatic changes within 14 days. However, it will of course take extra time to check these recommendations again. Then you might as well have done it yourself, right? Is AAR a nice addition or not? As you read, there are pros and cons to AAR. I can imagine that not everyone is happy with job function email list this latest solution from Google. Even though it will save you time and you will eventually achieve more conversions, these kinds of digitization's take the task of an SEA specialist off the hands of an SEA specialist. On the other hand, it is more fun to focus on the strategy than to spend all day fiddling around in the Google Ads interface and Google Ads Editor and making the daily optimizations. I am in favor of testing myself, but then I will start with the Basic Package.
This allows me to slowly scale up and evaluate how much easier (or more stressful) my working hours become with Auto Applied Recommendations. I am especially curious about the position of other SEA specialists. Do you like AAR or are you strongly against it?How do you deal with today's dynamics with your Facebook and Instagram ads? As a specialist, how do you ensure that your campaigns can keep up with the rapid developments in the digital world? You do that with Facebook's Power 5 method.